Case Study
Leveraging AI in Content Marketing
ROLE
Designer, Prompt Engineer, Content Marketing Strategy
TIMELINE
8 Hour Project
DELIVERABLE
Social Media Campaign for Extinction Watch
TOOLS
Midjourney 6.0, Claude 3.5, Luma Dream Machine, Chat GPT 4o, Runway, Figma, Figma Slides
Case Summary
The team had 2.5 weeks to build a proof-of-concept mobile app for a library of our choosing. The challenge: build an app that promotes the variety of services that libraries provide today given their service offerings have expanded greatly, especially since the pandemic.
On this project I served as team leader and project manager, led most of our research efforts (discovery, synthesis, and user testing), and designed the app user experience for the Katrina persona.
While this case is a detailed dive, but feel free to use the links below to skip around. Or click on Figma File below and dive into my work. This effort was part of General Assembly's full-time UX Design Immersive.
Requirements
Revamp the user experience of one library's mobile app to showcase its diversified offerings
Explore and present the range of items available for lending, along with programs and services offered
Consider how the redesigned app can positively reshape the common perception of libraries, focusing on enhancing awareness about their varied services and programs
Determine the target user(s) of this app
Determine the Information Architecture for all services, programs, and benefits
Create a search engine (concept) that doesn’t flood the user with tons of options
Constraints
Create a POC mobile or tablet app
Use either iOS (HIG) or Android (Material Design) design systems
We had limited access to public library apps because each requires a library card
Final Deliverable
This entire project was created using LLM models as a creative partner, image generator, and animator.
Claude 3.5 :: social media campaign ideas, headlines, taglines, and marketing copy; MJ prompt suggestions.
Midjourney v6 :: image generator.
Luma Dream Machine :: animation engine.